DETERMINING COMPETITION

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Continuing from our last time/post together (courtesy Keyword Country - The First Keyword Search Engine), We shall now discuss some other traditional ways to determine competition.

DETERMINING COMPETITION:

R/S Ratio:
Here, R refers the number of competitor websites for a particular keyword as per the search result of the search engine.

And S refers the number of searchers using that keyword while searching their queries. This means that for better results, you have to choose the keywords with lower R/S ratio.

R/S ratio becomes polluted when someone uses the number of results as the number of competing websites. As explained above, counting the number of results as the number of competing pages is the biggest mistake one can make while choosing a keyword. However, the figure becomes quite useful when inanchor intitle is used to create R/S.

KEI ANALYSIS:
KEI (Keyword Effectiveness Index) is a formula for measuring the effectiveness of a keyword. The formula was devised by Sumantra Roy.

However, this figure also depends upon the number of searches and competition, but with a difference. This formula analyzes the number of searches and competition in such a way that if the searches increase, KEI increases; and if the competition increases, KEI decreases.

Higher the KEI, more profitable will be the keyword.

However, it becomes polluted when the number of search results are used as the number of competitors.

DETERMINING TRAFFIC:
Determining traffic for a keyword is quite important before targeting it.

Along with the competition stats, it lets you make out the niches present in any industry. Besides, it lets you predict (to some extent) how much traffic you can expect if you promote a website around a particular keyword.

There are two known sources for determining traffic.
Overture Keyword Suggestion Tool (now a part of Yahoo Search Engine) and WordTracker.

When talking about accuracy, Wordtracker monitors the queries on some meta search engines that actually render it inaccurate . Reason? There is no known stat about how much of the community you are targeting is searching on those meta search engines. However, it's a good tool to make out the niches.

In my opinion, Yahoo owned Overture gives you more accurate stats than Wordtracker. This is for the reason that Overture is a PPC engine. It can show you how many people are searching for a particular term on its vast network. A network which is bigger than any Meta Search Engine. Still, it is not that accurate, but at least better than Wordtracker.

The tools that are predicting Google Searches for you are just doing guess work. No one knows the algorithm they use.

Summing It Up:
Profitability of a keyword depends more on the number of sponsors than CPC. Number of clicks and bidding quality can't be determined by just monitoring the first 3 or 8 places. It can be rightly assessed by taking out the average of all the 400 sponsors bidding on a keyword. Sounds very tiring for keyword research, right?

Well, Keyword Country (http://www.keywordcountry.com) gives you not only

the average of all the sponsors bidding on a keyword,

but also the Max CPC from Google,

Clicks per month from Google,

No. of Advertisers present in Google Adwords system for a keyword,

Competitors through inanchor intitle,

R/S ratio and

KEI with inanchor intitle,

Traffic through Overture,

and much more.

All this enables you to make a wise decision while choosing the keywords. Now you just have to create pages, and leave the engrossing keyword research on Keyword Country - The First Keyword Search Engine.

Friends, there you have it. Some valuable secrets other top earning BLOGS are employing in earning big money online by featuring adsense ads on their blogs.

Give it at try and do keep me posted by leaving a comment on the success of some of the tips featured on my blogger cash flow blog.